recipe

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What Is Recipe?

Recipe is Finology's wealth-building platform that includes tools to checkup your financial profile, goal calculators, dedicated stock research services and personalised investment advisory services.

What would you get in Finology 30?

Finology 30 is our flagship stock research service designed for long-term investors. Here's what all you get in Finology 30:

 

  • 30 Stocks for the long-term
  • Buy it Below price
  • Detailed Research Reports
  • Important updates
How can I add or change my financial inputs?

You can add or change your financial inputs in the Financial Checkup section. The ''Check'' button can be used to add your financial inputs and ''Recheck'' for editing them.

What is Financial Checkup?

Financial Checkup section in Recipe has a bunch of free tools that allow you to input your financial details and check what's missing. It includes checkup of your savings, investments, emergency, insurance, debt & risk profile.

What do you mean by Risk Profile?

Risk Profile helps you identify the type of investor you are based on your capacity and willigness to take risks. Identifying your investor type helps you to build a portfolio that suits you.

Will you manage my Portfolio?

We do not offer portfolio management services under Finology 30 or Finology ONE. Instead, our services will help you invest for creating wealth in the long term. With our Financial Checkup tools, Goal calculators and Stocks, you can start managing your portfolio by yourself.

 

However, if you need an expert to design an investment plan based on your risk profile, you can apply to our investment advisory service 'Reserve.'

Which service should I take for a short-term investment?

All our stock recommendations under Finology 30 are for long-term investments. However, we cover important debt instruments like liquid funds, fixed deposits, etc, in the Free Reports section.

Do you provide an investing platform?

We do not provide any transaction platform for investing in the instruments. However, you can visit Finology Select to choose the best suitable broker.

Will my existing investments be reviewed?

We do not review your existing investments either under Finology 30 or Reserve.

Will Recipe help me with Tax Planning?

We do not provide individual advice on tax planning. However, tips and some of the most tax-efficient instruments shall be covered in Recipe's Discover section.

Will I have a Relationship Manager?

 

No, we do not provide any Relationship Managers to assist you with your investments in Recipe's free tools and Finology 30 service. Recipe is a “Do It Yourself” platform and does not include the help of any investment expert or relationship manager. We have tried to cover most of the queries in our FAQs and ''How to use'' section. If you have any particular query, you can email us at support@finology.in

 

However, if you need a relationship manager for personalised investment support, you can apply to our investment advisory service ''Reserve''. Please bear in mind that we shall not provide any assistance or service on the following matters:- Reviewing Your Existing Portfolio and Queries related to Stocks or Mutual Fund that are not covered by Recipe's Finology 30 or Reserve.

Will I get guaranteed returns?

No. Given all the complexities of the Stock Market, no one can provide you with guaranteed returns or the guarantee of returns, and so, neither do we. But rest assured, we do guarantee our best efforts in finding the right investment option for you.
 

What will be included in Investment Insights?

Investment Insights provide you access to portfolio strategies, industry research and investment trends that will help you ease your investment journey. You can view your Investment Insights from here.
 

Can I share my subscriptions with my friends and family?

Your personalized investment plan is prepared based on your financial appetite, goals, and cash flows. It may not be suitable for someone else. So, it is not advisable to share the subscription with others.
 

Is Finology 30 suitable for short-term or day trading strategies?

Our stock selection is based on long-term approach and value investing philosophy. We do not provide any intraday or short-term recommendations.

Do you recommend investment in Cryptocurrency?

Cryptocurrencies are highly volatile in nature and are not considered reliable. Additionally, they do not have any regulators or government bodies backing them. Hence, the security of funds always remains an issue with them. Considering its constraints and some more, we do not recommend investing in cryptos.

Do you provide tips for stock trading?

We do not provide any kind of trading tips or strategies. We believe in inculcating long-term investing habits based on solid fundamentals with time-tested value investing principles. Our aim is to build quality portfolios driven by fundamental analysis.

Can I still invest, even if I'm not an Indian citizen?

Yes, an NRI can invest in the Indian market, but there are restrictions on some financial instruments. So, if you are an NRI, check these limitations before investing or applying for our services.

Where can I clarify my investment-related queries?

We have tried to cover most of the queries in our FAQs and ''How to use'' section.

 

If you have any particular query, you can email us at support@finology.in However, if you need a relationship manager for personalised investment support, you can apply to our investment advisory service ''Reserve''. Please bear in mind that we shall not provide any assistance or service on the following matters:- Reviewing Your Existing Portfolio and Queries related to Stocks or Mutual Fund that are not covered by Recipe's Finology 30 or Reserve.

What is Emergency Fund?

An emergency fund is a cash reserve that's specifically set aside for unplanned expenses or financial emergencies. Some common examples include car repairs, home repairs, medical bills, or a loss of income.

 

You can use the Emergency Fund tool under Recipe's Financial Checkup section to check if your emergency fund is adequate or not.

What are the Free Reports under Recipe ?

Free Reports section in Recipe is our coverage on quality picks in various categories of financial instruments like mutual funds, insurance, FDs, NPS, etc. These can be used to understand top picks in various categories.

How is Financial Health Score calculated?

Financial Health Score tells you the health of your financial profile. It is a summary of your input-based scores calculated in all the tools of Recipe's Financial Checkup section.

What do you mean by Spending Habit?

Spending Habit tool helps the user understand whether their monthly expenses are beyond an acceptable limt, which might hinder their abilities to achieve important goals in life. It can help the user view if they are overspending, which can be cut down for more savings.

 

This can also help you update your income and spend details, which further updates all other tools in entire Recipe.

Will the fair value of the stock be mentioned in Finology 30's Stock Research Reports?

Yes, the fair value of the stock is mentioned in Finology 30's Stock Research Reports, termed as 'Buy it Below' price.

Can I download the Free Reports?

Absolutely! You have the option to download Recipe's Free Reports and access them offline at your convenience.

How can I stay updated on the performance and changes in Finology 30?

If you have subscribed to Finology 30, you will get important updates on the stocks in Recipe's "Notification"section and emails. These updates could include buy/sell alerts, quarterly results, corporate announcements and much more.

What is the My Finance tool in Recipe?

My Finance is a tool to add & update details about your wealth. It is a one-stop location to update your investment and loan details, which further updates all other tools in entire Recipe.

What does Allocation mean?

Allocation depicts the diversification of your investments & savings till date. It is a visualisation of your assets based on your inputs in the My Finance tool.

What does Net Worth mean?

Net Worth depicts your true wealth, which is the excess of your assets over your liabilities, i.e, the amount of wealth left after repaying all loans. It is based on your inputs in the My Finance tool.

Where can I find Free Research Articles?

You can find the Free Research Articles in the 'Discover' page. 

What is the Discover section in Recipe?

Discover section contains our coverage on various investment, money and stocks in the form of articles.

What is Goal Tracker?

Goal Tracker is an advanced tool in Recipe using which you can increase your chances of achieving important goals. You can use it free of cost. Goal Traker helps you to prioritise your important goals and generate an SIP sturcture based on your goal priority.

How to know what offer is applicable for me in Finology 30?

We have some really exciting offers for you on subscribing to Finology 30! Check your eligibility for the offers on the subscription page: https://recipe.finology.in/app/subscription

How to use Finology 30?

You can refer to the detailed user guide available on our website for step-by-step instructions on using Finology 30 effectively. Click here to go through the user guide.

How do I enter PF, PPF, NPS, etc. in my financial profile?

While purpose-specific instruments like PPF, PF, APY, etc., are not part of Recipe currently, we might include them in further enhancements.Until then, you can add these instruments under Debt MF & Bonds. NPS can be included in Equity Mutual Funds.

 

Also, the monthly contributions can be included as SIP in Debt MF and SIP in Equity MF, respectively.

How do I change the inflation percentage for my goals?

The inflation rate cannot be changed. It is based on our research of historical data for each goal, and we have kept it fixed to ensure accurate calculations.

Do you provide suggestions on multibagger stocks?

Our focus is on helping investors build wealth over the long term. While some stocks may turn into multibaggers over time, we do not guarantee such outcomes and do not chase them. Our recommendations prioritise consistent long-term growth.

How is rebalancing done?

Finology 30 isn’t a traditional portfolio, so we don’t perform rebalancing. Instead, our team of analysts handpicks 30 stocks, and any buy or sell updates will be shared with you through timely notifications.

How will I receive updates about new stocks?

Whenever a new stock is added, you will receive a notification on your registered WhatsApp number and email. The update will also be available in the Notifications section of your dashboard.

How will I know which stock to buy?

Each stock has a Status tab indicating whether it is marked as Buy, Sell, or Hold, helping you make informed investment decisions.

How can I check stocks for a specific month?

On the Stocks page, under Browse Stocks, you’ll find a month-wise dropdown. Select any month to view the stocks that were added during that period.

The annual plan feels expensive. Is there an option to pay in installments?

We do not offer an installment option. However, you can opt for our Quarterly Plan at Rs. 4,999, which automatically renews every quarter.

What is a grace period?

A grace period is a time given to you after your subscription expires so that you can renew it without any interruption.
If you renew your subscription within the grace period, you only need to pay the renewal price of Rs. 6,999.
This helps you continue the service smoothly without losing access or benefits.

What will happen if the grace period ends?

If the grace period ends, you will need to pay the full subscription amount of Rs. 11,999 to continue accessing Finology 30.

For how many days will the grace period be available?

The grace period will be available for 7 days.

Will I receive the same stocks after I renew my subscription?

Yes. After renewal, you will continue to see the same stocks on your dashboard and receive buy and sell alerts along with regular updates. Any new stock activity will also be reflected on your dashboard.

Do I need to do KYC again if I renew my subscription?

No, you do not need to complete KYC again if you renew your subscription within the grace period.
If the grace period expires, you will be required to complete the KYC process again.

What is the investment horizon of Finology 30?

The minimum recommended investment horizon for Finology 30 is 5+ years.
 

What is Finology 30 designed for?

Finology 30 is designed for long-term wealth creation through disciplined equity investing. The approach focuses on owning high-quality businesses and holding them over long periods, allowing investors to benefit from the power of compounding over time. It is not meant for short-term trading or quick gains, but for investors who prefer a long-term, business-ownership approach to investing.

Does Finology 30 provide stop-loss or target prices?

No, Finology 30 does not provide Stop-loss levels, Short-term target prices, or Percentage upside or downside projections.
We focus on business fundamentals rather than price speculation.

Why are all 30 stocks not disclosed at once?

At Finology 30, all 30 stocks are not disclosed upfront. Instead, 2–3 stocks are released every month in a staggered manner.
This approach helps investors buy quality businesses at better valuations and invest more systematically over time.

What happens after 1 year of subscription?

By the end of the first year, the portfolio typically builds up to around 30 stocks.
From the second year onwards, subscribers continue to receive Buy-It-Below price updates, BUY / HOLD / SELL alerts, and ongoing thesis updates.
Finology 30 generally has around 20% annual churn, meaning about 5–6 stocks may be replaced in a year as part of periodic portfolio updates.

What do the Buy, Sell, Hold and Review statuses in my stock cards mean?

These statuses help you understand exactly what action (or inaction) is recommended on each stock.

 

  • Buy means it’s currently favourable to add the stock.
  • Sell means we recommend exiting your position.
  • Hold means if you already own it, simply keep it; and if you don’t own it, skip buying for now.
  • Review means our research team is reassessing the stock due to recent developments, and we’ll update the final Buy/Hold/Sell call once the review is complete.
Is my PAN and Aadhaar data safe?

Yes. Your information is collected only to meet SEBI regulatory requirements.
We follow strict data-protection and access-control practices, and your information is stored securely and not shared with third parties, except where required for regulatory compliance.

What is the purpose of the “No Dependent” declaration?

The declaration confirms that:
 

  • You are using Finology 30 for your own investments.
  • The investments are made using your own income.
     

Finology 30 is designed for individual use and self-investment. If another family member wishes to use the research, they would need to subscribe separately in their own name.

Why does SEBI ask about dependent family members?

As per SEBI regulations, dependent family members (such as spouse, parents, or children) may be treated as a single “family unit” for the purpose of applying fee limits.
The declaration simply helps ensure compliance with SEBI’s prescribed fee regulations.

How should allocation be done?

Finology 30 is internally structured as an equal-weighted portfolio.

As a general discipline, investors may aim for around 5% allocation per stock, while avoiding excessive concentration in any single business.

We generally recommend that no single stock should exceed 5% of your overall portfolio value.

For example:
If you plan to invest ?5,00,000, an initial allocation of around ?15,000 (~3%) per stock can be considered when a new recommendation is released.

How does Finology 30 compare to Mutual Funds?

At a product level, Finology 30 competes with flexi-cap mutual funds, as both aim to create long-term wealth through equity investments.

Mutual funds may be suitable if you:

 

  • Prefer fully hands-off investing
  • Are investing smaller amounts
  • Do not want to track individual stocks


Finology 30 may be suitable if you:

 

  • Are comfortable owning individual stocks
  • Believe in a long-term value investing approach
  • Want structured stock-level exposure


Many investors choose to maintain a balanced approach by using both.

Why is a stock tagged HOLD even if price is below buy price?

Price alone is not the only factor considered when deciding the recommendation status.

Other factors such as relative opportunity ranking, business clarity, sector balance, and overall portfolio risk are also evaluated.

At any given time, fresh capital is typically allocated to the top 2–3 opportunities available that month, which is why a stock may be marked HOLD even if its price is below the earlier Buy-Below level.

What is the annual churn?

Finology 30 typically has up to ~20% annual churn, which means up to around 5–6 stocks may be replaced in a year as the portfolio evolves over time.

When can a stock be exited from Finology 30?

A stock may be exited if:

 

  • The investment thesis changes
  • Corporate governance concerns arise
  • Capital allocation quality deteriorates
  • A better opportunity becomes available


Portfolio changes are made to ensure the portfolio continues to hold strong businesses with better long-term potential.

Why does Finology 30 not publish portfolio performance or rolling returns?


Finology 30 is a Research Analyst (RA) recommendation service, not a managed portfolio. Since investors may enter at different times and invest different amounts, a standardized portfolio return may be misleading.

Additionally, current regulatory guidelines restrict sharing standardized performance data with prospective users. Audited performance may be shared with existing clients once the regulatory framework fully permits it.
 

Why is Finology asking for PAN details?

As per SEBI regulatory requirements, SEBI-registered intermediaries are required to collect customers’ PAN details and have a formal agreement in place before providing paid services.

This helps ensure regulatory compliance and proper client record maintenance.
 

Where can I read the fee-related rules mentioned in the Finology 30 agreement?

The fee-related terms are outlined in the Most Important Terms & Conditions (MITC) section of the agreement.

This section explains the applicable fee structure, advance fee collection rules, and other related terms for the service.

What is the core investment philosophy?

The approach can broadly be described as:

Quality-centric GARP (Growth at a Reasonable Price). The focus is on businesses with:

 

  • High Return on Equity (ROE)
  • Strong free cash flow generation
  • Low debt levels (generally D/E below 0.5)
  • Strong corporate governance
  • Responsible capital allocation


Stock selection is not based purely on low P/E ratios. The emphasis is on identifying high-quality businesses available at reasonable valuations.

Do all subscribers have the same portfolio?

Finology 30 maintains one master selection of 30 businesses.

All subscribers build toward the same core portfolio. However, since investors join at different times and buy at different prices, entry points and allocations may vary.

This can lead to minor differences in returns over time. As the underlying 30 stocks remain the same for everyone, the overall portfolio direction stays aligned—this is not a cohort-based investing approach.

How should fresh capital be deployed?

When deploying capital, the goal is to maintain balance while capturing value. Fresh capital should be deployed into:

 

  • Stocks in the "BUY Zone": Focus only on the companies currently marked as BUY on your dashboard for the particular month.
  • Fill the Gaps: Prioritise the 30 master stocks that you do not yet own or where your allocation is significantly below ~3% target.
  • Strategic Tip: Avoid buying into winners that have already grown beyond 5% of your portfolio. Redirect that fresh capital into other undervalued stocks. This helps you naturally rebalance your holdings without selling.

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